#How_to_expand_your_business “How do I create a distinctive business identity?” “How do I avoid excess expenses that eat into the profit margin?” “How do I choose the location of my store?” “How do I make my store lively, regardless of its location?” “What are the critical mistakes that could kill my business?” All of these questions and others that are on the mind of any merchant who has an existing project, or is thinking about starting a new business, you will find the answers to in this book, supported by the real experiences of hundreds of merchants who were able to save their business and advance it to the ranks of major stores. In this book, you will learn that the smallest details of your business are important, to the point that one small detail may lead you to failure, and another may save you and increase your profits many times over.
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